The "EU propaganda film", as the video is called, shows a Caucasian woman "attacked" by men belonging to some minority groups in Europe. The video, which was reportedly intended to show Europe as a force for peace and to attract new countries to join the EU, has come under fire. [Source]. Viewers have slammed it as "racist, sexist and imperialist". Some have branded it "distasteful" and "supremacist".
The controversial clip can be interpreted in many ways, but either way - believe it or not - it portrays non-Europeans as violent and aggressive. The woman in the video visibly represents a calm, non-violent and peaceful Europe while her visibly non-European "attackers" represent a "threat" that European countries must unite to neutralize.
A bunch of producers in Hollywood who thrive on reinforcing stereotypes in movies could get away with such a video that depicts individuals representing people of African decent, Asians and Indians as the "bad guys", but in matters related to the way people or groups of people are portrayed, the European Commission knows better and must be held to higher standards.
Following the racism row that followed the release of the video, DG for Enlargement released a statement that it has decided to stop the campaign and withdraw the video.
Given the EU's commitment and efforts to promote human rights, equality and diversity in Europe, I agree with Stefano Sannino, Director General of DG Enlargement, that the clip was not intended to be racist. However, there is no denying that the video reinforces stereotypes and prejudice.
Shout out to Afro-Europe International Blog for bringing this story to my attention.
*Photo: Daily Mail.